Best Online Brokers and Stock Trading Platforms

Best for beginners: J.P. Morgan Self-Directed Investing

J.P. Morgan Self-Directed Investing is a solid option for beginners interested in learning how to buy and sell stocks, ETFs, options, bonds, and mutual funds. It offers $0 stock, ETF, and mutual fund trades, plus $0.65/contract options trades. You’ll find a user-friendly trading platform, plus an app that integrates seamlessly with other Chase products (including bank accounts and credit cards). For this reason, J.P. Morgan Self-Directed Investing may be especially attractive to existing Chase customers.

Best for options rebates: Public

Public offers an unusual lineup of assets, including stocks, Treasuries, ETFs, crypto, art and collectibles, and music royalties—with more alternative assets coming soon (alternative assets tend to have a low correlation to traditional markets, so you can potentially use them to diversify your portfolio). Unlike many brokers, Public doesn’t participate in payment for order flow (PFOF). This means your orders are routed directly to the exchanges instead of to market makers, which helps Public execute orders at the best possible price.

Best for alternative assets: Yieldstreet

Yieldstreet offers an excellent selection of alternative assets, including private market offerings that focus on artwork, crypto, real estate, private equity, and venture capital. A well-designed platform makes it easy to research investments, make informed decisions, and track your results. All investments pass a four-step due diligence process, and the company’s investor relations team is available at any time via call, chat, or email to answer your questions.

Best for low costs: Ally Invest

‌Ally Invest is our top pick for low costs with $0 stock, ETF, and mutual fund trades, $1 bond trades, and a low $0.50 (per contract) options trades for self-directed traders. And you can quickly move money from your brokerage account into an Ally savings account to earn a much higher rate than most brokers offer on uninvested cash (currently 4.25% APY). Ally also provides robo portfolios for hands-off investors, with zero advisory, rebalancing, and annual fees.

Best for low-cost options trading: SoFi Invest

SoFi has eliminated per-contract options fees, making it a budget-friendly choice for frequent options traders (by comparison, many brokers charge between $0.65 and $1 per contract). Its user-friendly options-trading platform has an educational content hub and an in-app trading guide to help beginners learn more about options trading. You’ll also have one-click access to helpful metrics like breakeven percentage, maximum profit and loss, and more.

Best for stock rewards: Stash

‌Stash lets you choose how to invest—whether you’re a self-directed DIY investor or prefer automated investing that removes the guesswork. Monthly plans cost $3 or $9, with no add-on transaction fees. You’ll have access to a personal brokerage account, a retirement account, and Smart Portfolio—a robo-advisor that builds a diversified portfolio based on your risk profile. You’ll also receive the Stock-Back debit card that earns up to 1% back in stock every time you use the card (excluding cash withdrawals, money orders, prepaid cards, and P2P payments).

Best for simple interface: Plynk

Plynk offers a brokerage account for investing in stocks and funds, and a crypto account for trading cryptocurrencies. It has $0 fees for stock, ETF, and mutual fund trades. There’s a $0.50 fee for crypto trades of $100 or less and 0.50% of the trade amount above that. The Plynk mobile app is intuitive and user-friendly, and you’ll find plenty of straightforward tips and how-tos to help you grow your investing knowledge.

Best for overall trading: Fidelity Investments

‌Fidelity Investments has topped numerous “best of” lists. It offers $0 stock and ETF trades, $0.65/contract options trades, $0 Fidelity mutual fund trades, and some 3,300 NTF mutual funds. Beginners and buy-and-hold investors will likely find all the tools they need within the web platform, including screeners, educational content, and in-house and third-party research. More advanced and frequent traders can use Fidelity’s Active Trader Pro platform, which offers more bells and whistles and a customizable layout.

Best for mutual-fund investors: Axos Self-Directed Trading

‌Axos Self-Directed Trading offers commission-free stock and ETF trades plus access to 10,000+ no-transaction-fee mutual funds, making it our top choice for mutual-fund investors. Its research and education offerings are limited compared to many online brokers. However, you can access stock market research and analysis through TipRanks with an Axos Elite account for $10 per month. The Elite account also gets you lower options fees, access to margin trading, real-time market data, and extended market hours.

Best for mobile trading: E*TRADE

Our methodology

We rate brokers on a scale of one to five stars across six categories that are important to average investors, including:

1. Investment selection – the variety of investment products offered.
2. Fees and commissions – the average investor’s trading costs, margin rates, and account fees.
3. Trading technology – the quality of the online and mobile trading platforms.
4. Research amenities – technical and fundamental tools to make informed investment decisions.
5. Customer support – the ease and availability of contacting live help.

The most highly rated brokers have a full range of investment offerings, low fees, a robust trading platform, a well-rounded collection of research tools, and excellent customer support. Brokers with limited product offerings, higher costs, basic trading technology, few research tools, and poor customer support receive the lowest scores.

How to pick the best online broker for you

When choosing an online broker, start by focusing on brokers that offer the investments you want to trade—whether stocks and bonds or something more exotic such as futures and crypto. From there, consider the factors that are most important to you, such as:

• Commissions and fees.
• Pricing and execution.
• Trading platform features.
• Education and research tools.
• Promotions and bonuses.

Ultimately, the best trading platform for you will offer your preferred investments, a fee structure that works for your trading style, and the tools and features you need to maximize your trading performance.

Alternatives to online brokers

Online brokers are ideal for self-directed traders and investors who are comfortable researching, placing, and monitoring their own trades. If you don’t have the time, experience, or interest to manage your own investments, you might prefer a robo-advisor or financial advisor.

Robo advisors

Robo-advisors (aka automated investing services) have grown in popularity in recent years for their low-cost, hands-off approach to investment management. Robo-advisors are software platforms that use algorithms to build and manage an investment portfolio based on your investing preferences, goals, time horizon, and risk tolerance. Robo-advisors typically choose a portfolio of exchange-traded funds (ETFs) to create a balanced and diverse portfolio. Because robo-advisors are automated, they are generally much cheaper than traditional financial advisors.

M1 Finance seamlessly integrates the finest aspects of both a brokerage firm and a robo-advisor, resulting in a unique offering that caters exceptionally well to certain clientele. Similar to a traditional broker, M1 Finance empowers you to invest in a wide array of options according to your preferences. Yet, akin to a robo-advisor, it allows you to automate your investment journey entirely, simplifying the process. Remarkably, the service is provided completely free of charge.

Financial advisors

Financial advisors assist clients with various money matters, such as investments, retirement planning, estate planning, budgeting, and more. You can work with a financial advisor just a few times if you need specific advice, or over time if you prefer long-term guidance. If your advisor is local, you might have in-person meetings. Otherwise, many financial advisors are available via phone and virtual conferences (e.g., Zoom). Because financial advisors are people — not computers — they are more expensive than automated robo-advisors. However, financial advisors often take a holistic approach, which can help you achieve your overall financial goals.

WiserAdvisor serves as an innovative online platform that establishes connections between individuals and meticulously vetted, expert financial advisors. Through this platform, users can effortlessly discover skilled professionals who specialize in a wide range of financial domains, including but not limited to retirement planning, estate planning, investment planning, and tax planning. By utilizing SmartAdvisor by SmartAsset, individuals can navigate the process of finding the ideal financial advisor in a convenient and seamless manner.